
Erik Moore
Managing Director
Erik discovered a passion for angel investing in the Bay Area. One of his first investments was in Zappos, which was acquired by Amazon for $1.2 billion. After early retirement from Merrill Lynch in 2011, Erik created Rule LX, a successful special-purpose investment fund, and founded Base Ventures to help innovative ideas come to life.
Investor scope
Investment criteria breakdown.
Investment stages
Pre-Seed
Seed
Series A
Target regions
USA
Investment ranges
$0 - $100K
$100K - $500K
$500K - $1M
Focus areas
Generalist
Consumer
Enterprise
Related unicorns
A glimpse at some of the $1B+ valuation companies backed by this fund.