Fund details
Sugar Capital focuses on brands and technologies powering the future of commerce, investing in ventures with a compelling brand story and innovative distribution methods.
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Krista Moatz
Managing Partner
Krista, managing editor at PopSugar, works closely with leadership to define the brand’s vision. With years of finance experience, she transitioned from working at investment banks to overseeing editorial teams, ensuring the content aligns with the voice and vision of PopSugar.
Investor scope
Investment criteria breakdown.
Investment stages
Pre-Seed
Seed
Target regions
USA
Investment ranges
$500K - $1M
$1M - $3M
Focus areas
D2C
E-commerce
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