Fund details
A venture capital fund dedicated to understanding and investing according to the modern consumer's mindset.
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Nicole Johnson
Partner
Armed with a psychology background, she dives deep into consumer behavior and has built strong relationships with portfolio companies such as Calibrate and Necessaire. Previously, she worked in digital strategy for Fortune 500 brands, graduated cum laude from Princeton, and was named Forbes 30 Under 30 in 2016.
Investor scope
Investment criteria breakdown.
Investment stages
Pre-Seed
Seed
Target regions
USA
Investment ranges
$100K - $500K
$500K - $1M
$1M - $3M
$3M - $10M
Focus areas
D2C
Consumer
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