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True Beauty Ventures
True Beauty Ventures backs startups in beauty and wellness, leveraging extensive investment experience and industry networks to help scale resilient brands.
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Rich Gersten

Co-Founder and Managing Partner
Private equity investor for 28 years, with a focus on branded consumer and retail sectors over the last 22 years, especially in beauty industry investments.

Investor scope

Investment criteria breakdown.
Investment stages
Series A
Target regions
USA
Investment ranges
$0 - $100K
$100K - $500K
$500K - $1M
$1M - $3M
$3M - $10M
Focus areas
D2C

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