43 is a collective of early-stage investors who actively engage with founders to reach product-market fit. Each member independently makes decisions based on personal belief in the founder, product, and market. They all have unique ways of developing conviction but maintain a transparent process that honors founders' time.
Soso, a former operator, has transitioned to become an early-stage investor. They founded Growth Pilots to assist startups like Instacart and Zapier in solving growth and scaling challenges, often working with companies before they had structured growth programs.
Investor scope
Investment criteria breakdown.
Investment stages
Pre-Seed
Target regions
USA
Canada
Investment ranges
$100K - $500K
Focus areas
Generalist
Related unicorns
A glimpse at some of the $1B+ valuation companies backed by this fund.