Fund details
Invests in companies that are revolutionizing industry verticals with an intense focus on customer experience.
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Will McClelland
Co-Founder & General Partner
Part cultural anthropologist and part digital consumer investor, he has over 18 years of experience in investing, sourcing, and portfolio construction. He was a partner at Grace Beauty Capital, a family office focused on beauty products. Previously, he was Managing Director at Ironwood Capital and worked as an investment banker in Lehman Brothers’ Global Technology Group. He also co-founded Bambike.
Investor scope
Investment criteria breakdown.
Investment stages
Pre-Seed
Seed
Series A
Target regions
USA
Investment ranges
$100K - $500K
$500K - $1M
Focus areas
E-commerce
Fintech
D2C
Logistics
Proptech
Health
Related unicorns
A glimpse at some of the $1B+ valuation companies backed by this fund.
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