We use AI to work smarter, not lazier.
We think this technology is too powerful to shy away from.
But it only works if we're smart and ethical about it.
We use it where it actually adds value. Nowhere else.
Some tasks unequivocally deserve to be automated.
Taste and judgment don't.

Where AI delivers value

• ‍‍Immutable knowledge: Concepts, definitions, frameworks — anything that doesn’t change with time and doesn't require an opinion.
• Data structuring: Organizing datasets, spotting patterns, surfacing insights.
• Trend analysis: Tracking market signals and trend momentum.
• Summarization: Turning raw data, research, and reports into clear takeaways.

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Where we make it better

• Insights: We add analysis, context, and nuance.
• Curation: We filter noise and connect the dots.
• Quality control: We fact-check and fine-tune where AI falls short.

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Read more about our mission here. ‍‍