State of SaaS Dashboard
This SaaS industry snapshot is designed to provide a wide range of streamlined metrics and trends for easy navigation. The data combines insights from reputable industry sources and internal collection methods. This page is updated regularly.
Market Trends & Performance
Global SaaS Return Index vs Major Benchmarks
Source: Nasdaq NDXT, S&P 500, Skip the Hype Index (STH).
Aggregate Market Cap Distribution Across Largest Tech Companies
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Source: Skip the Hype, total market cap from 3,868 public companies worldwide, 2025 - Mc Kinsey, The SaaS Factor.
Global SaaS Revenue Growth
Source: Skip the Hype, financials of 76 public SaaS companies, Q4 2024
Global SaaS Rule of 40
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Source: Skip the Hype, financials of 76 public SaaS companies, Q4 2024
Global SaaS Free Cash Flow Margin
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Source: Skip the Hype, financials of 76 public SaaS companies, Q4 2024
Free Cash Flow Margin Across SaaS Categories
Source: Skip the Hype, financials of 76 public SaaS companies, Q4 2024
Net Revenue Efficiency Per Employee by SaaS Category
Source: Skip the Hype, financials of 76 public SaaS companies, Q4 2024
Investment Trends
Global SaaS Investment Share by Customer Segment
Source: Dealroom.co, SaaS Guide, 2024.
B2B SaaS VC investment by industry
Source: Dealroom.co, SaaS Guide, Global B2B SaaS VC investment by industry (2023).
Current Unicorns by Year Founded
Source: The Crunchbase Unicorn Board, Top Global Industries By Unicorn Counts.
Y Combinator Software Companies Post-IPO Valuation Index
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Source: Skip the Hype, Analysis of 15 Y Combinator public companies, 2024
Billion-dollar exits by quarter for U.S.-based companies
Source: The Crunchbase Billion-Dollar Exits Board
Top Global Industries By Unicorn Counts
Source: The Crunchbase Unicorn Board, Top Global Industries By Unicorn Counts.
VC funding by startup type (% allocation of invested amount)
Source: Dealroom.com, Venture capital investment by startup type.
Industry Inflation
Inflation of Software Publishing Industry (Except games) in the US
Source: U.S. Bureau of Labor Statistics, retrieved from FRED, Federal Reserve Bank of St. Louis.
Inflation of Data Processing, Hosting and Related Services
Source: U.S. Bureau of Labor Statistics, retrieved from FRED, Federal Reserve Bank of St. Louis.
Sales & Marketing Efficiency in SaaS
Sales & Marketing Spend as a Percentage of Revenue in SaaS Companies
Source: Skip the Hype, compiled from the financials of 76 global public SaaS companies
Sales & Marketing Spend Efficiency Ratio in SaaS Companies
Source: Skip the Hype, compiled from the financials of 76 global public SaaS companies
Technology Usage Trends
CRM Technology by Website Usage in the U.S.
Source: Builtwith.com,Technology Usage Trends in the U.S.
Marketing Automation by Website Usage in the U.S.
Source: Builtwith.com,Technology Usage Trends in the U.S.
Remarketing Platforms by Website Usage in the U.S.
Source: Builtwith.com,Technology Usage Trends in the U.S.
Cloud Hosting by Website Usage in the U.S
Source: Builtwith.com,Technology Usage Trends in the U.S.
Enterprise eCommerce by Website Usage in the U.S.
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Source: Builtwith.com,Technology Usage Trends in the U.S.
Audience Measurement Tools by Website Usage in the U.S.
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Source: Builtwith.com,Technology Usage Trends in the U.S.
AI Impact & Trends
Global Generative AI VC investment
Source: Dealroom.co, Generative AI Report, 2024
Generative AI VC funding by regions
Source: Dealroom.co, Generative AI Report, 2024
Level of Disruption by Generative AI Across Software Categories
Source: Mc Kinsey, Navigating the generative AI disruption in software, 2024.
Employment Trends in the Tech Industry
Global Job Ads by Technology
Source: Hnhiring.com. HNHIRING Index, Feb. 2025.
Number of Global Layoffs in the Tech Sector
Source: Layoffs.fyi - Tech layoff tracker.
Tech Sector Job Postings on Indeed in the U.S.
Source: Data retrieved from FRED, Federal Reserve Bank of St. Louis, "Was there a tech-hiring bubble?".
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