LinkedIn is blowing up. 23 must-know insights for success in 2025.

Linkedin has become a no-brainer for many founders and marketers. Stop sleeping on it.

Industry Data

February 24, 2025

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TL;DR

Fish where the big fish swim. LinkedIn is packed with high-income professionals and key decision-makers.
Thought leadership wins. Stand out as an industry leader by targeting the right people and differentiating yourself with unique insights.
Consistency is everything. Stick to a regular posting schedule, and keep your audience engaged with smart branded visuals.

If you’ve been on Linkedin lately, you've probably noticed the content and algorithm have changed big time. Mostly for the better.

The current version has more of a Facebook-meets-TikTok feel attracting creators from other social media platforms.

What used to be a boring network for job hunters has become the new cool place to be for lots of B2B folks.

Numbers speak louder than words so let’s unpack some fresh LinkedIn data for 2025.

31% of LinkedIn's traffic comes from the US, with India claiming a sizable 7.18% share.
1.6 billion people worldwide visit LinkedIn every month.

Almost a third of US adults are on LinkedIn.
The 30-49 age group resonates most with the platform, with only 12% of the 65+ demographic on board.
53% of U.S. adults earning above $100,000 annually use Linkedin while only 16% of those earning less than $30,000 use the platform.

16% (141 million) of LinkedIn's 875 million members show up on the platform every single day.
40% of LinkedIn visitors organically engage with a page weekly, proving the platform's magnetic pull.
Pages that commit to a weekly posting schedule are rewarded with a 5.6x more follower growth.
40% of LinkedIn users actively engage with business pages each week.

Over 70% of marketers swear by LinkedIn's ROI potential, making it reign supreme as the most trusted platform among brands.
Ads on LinkedIn are 6x more likely to convert.
59% of brands advertising on LinkedIn are perceived as higher quality, translating into a 10-15% surge in short-term sales.
Simply being seen on LinkedIn ads can spike purchase intent by a remarkable 33%.

LinkedIn Marketing Solutions ads deliver an astounding 2x higher engagement rate compared to organic posts.
Marketers see up to 2x higher conversion rates on LinkedIn.
Leveraging LinkedIn's conversion tracking tool can slash cost per acquisition by 13.5%.
LinkedIn members wield 2x the buying power of the average online audience.
4 out of 5 LinkedIn users are business decision-makers, making it a B2B marketer's paradise.

Video is one of the fastest growing formats on LinkedIn, with viewership up 36% year-over-year.
77% of content marketers hail LinkedIn as the mecca of organic results, leaving Facebook (37%), Instagram (27%), and YouTube (21%) in the dust.
Posts with images on LinkedIn see comment rates soar 2x higher. Posts also get bonus points for eye-catching custom image collages.

80% of B2B marketers swear by LinkedIn ads, crowning it as the paid social champ, with Facebook (69%) and Twitter (30%) playing catch-up.
40% of B2B marketers cite LinkedIn as the ultimate lead generation machine, thanks to its professional demographic targeting.

It's hard to imagine B2B growth without Linkedin these days. It’s a gold mine and smart users are already tapping into.

Experiment with new tactics, immerse yourself, commit to the long game.

If you do all this in 2025, chances are you'll be very glad you took the leap in 2026.